When you’re on a shared hosting plan you’ll want to start with for blogging your resources are limited. If you try and consume too much CPU or memory on the server you could be faced with lockdown periods on your account which loses you money. Luckily there are many ways to avoid that issue and one of them is to outsource as much functionality as you can.

Outsourcing embeddable functionality is great and an idea that you see all the time from a popular web service but might not have considered before as a model to follow for your own blog: YouTube.

I loved the high-quality movie trailers I could self-host on my movie blog, HWHills.com, but the file sizes were massive which consumed lots of bandwidth and processing resources to deliver to readers. Finally I gave in and started using embeddable clips from sources like YouTube, a model example of outsourcing. Movie clips and trailers became so much easier and faster, making it a better experience for everyone.

Another example is with ad hosting which can be burdensome on your server during periods of high traffic loads. I was running the excellent OpenX ad server on my Host Gator account which worked wonderfully except when there were so many simultaneous visitors that it crashed my server at a critical time costing my potential revenue. Since then I’ve moved to using OpenX’s free hosted service. It’s the exact same software and interface, but it’s on their servers which frees up my hosting account to focus on delivering my content.

When you reach the point that you’re starting to look at software options to upload and install on your hosting server you should stop and research external solutions to what you need. I’ve found free solutions to almost every idea I’ve wanted to implement and sometimes they provide even better results for my readers so it’s a win-win outcome.

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